Ecommerce refers to all online activity that includes buying and selling of product and service. In other word, ecommerce is process for conducting transaction online.
When you go to favorite online retailer to buy new shoes, you engage in ecommerce. If you pay online to attend music concert or buy plane ticket through airline’s website, that’s ecommerce, too.
Ecommerce doesn’t only occur on desktop, though—most ecommerce traffic driven through mobile commerce. Spur by influence of smartphone and comfort of online shopping, mobile commerce sales expected to account for more than half of all ecommerce sales by 2021.
There are six basic types of e-commerce:
Business-to-business (B2B) e-commerce encompasses all electronic transaction of good or service conducted between companies. Producers and traditional commerce wholesaler typically operate with this type of electronic commerce.
Establishing electronic business relationships between businesses and final consumers distinguishes the Business-to-Consumer type of e-commerce. It corresponds to retail section of e-commerce, where traditional retail trade normally operate.
These relationships more manageable, dynamic, sporadic, or discontinued. This type of commerce has developed dramatically due to advent of web, and there are already many virtual store and mall on Internet, which sell all kind of consumer good, such as computer, software, book, shoes, car, food, financial product, digital publication, etc.
Consumer-to-Consumer (C2C) type e-commerce encompasses all electronic transaction of good or services conducted between consumer. Generally, these transactions conducted through third party, which provides the online platform where the transaction carried out.
In C2B there is complete reversal of traditional sense of exchanging goods. This type of e-commerce is widespread in crowdsourcing based projects. Many individuals make their services or products available for purchase for companies seeking precisely this type of service or product.
This part of e-commerce encompasses all online transactions between companies and public administration. This area involves a large amount and variety of services, particularly in fiscal, social Security, employment, legal documents and registers, etc. These services have increased considerably in recent years with investments made in e-government.
The Consumer-to-Administration model encompass all electronic transaction conducted between individual and public administration.
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