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What is Mobile Marketing?
Mobile marketing is simply what its name suggests – it’s any marketing, advertising, and promotion done on mobile devices such as smartphones and tablets. Like email marketing or social media marketing, mobile marketing is a subset of marketing. Still, the difference is that it focuses on the tech aspect (mobile devices) more than the content format (emails or social media posts).
This aspect of mobile marketing is exactly why it is so broad and can use different digital marketing practices. So, for example, a part of your mobile marketing strategy could include video marketing. But before you start using mobile marketing in your campaigns, it’s crucial to understand why mobile marketing is vital for you and your brand’s success.
Mobile Devices are Used Daily
Most people use smartphones daily is perhaps the most apparent reason mobile marketing is so essential for you.
Though we are used to smartphones, they are still a relatively new invention. And yet, smartphones have taken the world by storm. We live in a time when almost everyone owns one and likely uses it at least once a day. Mobile marketing remains the way to go if you want to reach these smartphone users directly.
E-Commerce is Huge Nowadays
With the rise in the approval of smartphones, it was only a matter of time before e-commerce grew in popularity. Businesses of all sizes and industries send out e-commerce email campaigns, launch PPC ad campaigns to drive more traffic to their online stores, and so on – and many of these activities are visible to potential customers on their mobile devices.
You should remain to focus on your mobile marketing as much as (if not more than) your traditional digital marketing. According to Business Insider, 45% of US e-commerce sales are a part of mobile e-commerce. In other words, closely half of all the e-commerce sales in America are complete when people access online stores on their mobile devices rather than desktop ones.
Conversion Rates are Higher on Mobile
As Theodor Lockman from the custom writing reviews site Writing Judge puts it, Conversion rates are always the focus of marketing and sales departments. So many small businesses are constantly looking for new ways to improve their conversions. The truth is that mobile marketing provides you with many such opportunities – but there’s still a catch to it.
Mobile Marketing best Practices
So, how exactly should you use mobile marketing? below are the best practices to start
Website Mobile Optimization
To optimize your website for mobile devices, you will need to make its design responsive to adapt to the screen size of the user’s device. Ideally, no elements should be missing, and all of them should be functioning the way they do on the desktop version. Once you set everything up, make sure to run tests and see how fast your website loads and how good it looks on different mobile devices.
App-Based Marketing
In adding to optimizing your website for mobile devices, consider creating a dedicated app for your customers. This way, you will be able to grow a more loyal customer base who will always shop from you through your app. Moreover, a dedicated mobile app lets you send out push notification campaigns. Which means you will be reaching your customers even more accessible.
Mobile ad Campaigns
Speaking of sending out promotional campaigns, a great way to focus more on mobile marketing is by launching mobile ad campaigns. In this case, the ads you create are made specifically for mobile devices. and will only be seen by mobile users in such places as mobile search results, mobile-optimized websites, YouTube, and even mobile apps.
Sms Marketing
SMS marketing campaigns can be a great way to reach your audience, even offline. Make your text messages short and sweet and add a link at the end to direct your customers to your website. Social media page, or elsewhere. Text messages also perform pretty well in terms of open and read rates – around 98% of text messages are read, and 45% get responses.
Social Media Marketing
What’s more, you can launch various campaigns on social media platforms, including ad campaigns and influencer marketing. You can promote your social media accounts by posting high-quality content regularly. while leveraging other social-media based campaigns to get better results.
Messenger App Marketing
In a way, messenger app marketing is a mash-up of SMS marketing and social media marketing. However, you can still view it as a separate entity. Consumers can receive and view your messages directly from you, but they must be online to receive and view them. Furthermore, while messenger app marketing works best with existing customers, it can also be use to acquire new ones.
Qr Code Usage
Last but not least, QR code usage can also boost your mobile marketing strategy. To put it simply, QR codes can be placed somewhere offline (on billboards, magazines, ads in public places) or online (on web pages). A person uses their mobile device to read the QR code. Which can get them to a particular webpage, automatically send them. a special message or email from you. Download an app, direct them to your social media page, etc.
Conclusion
Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or other related devices through websites, Email, SMS and MMS, social media, or mobile applications.
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